Centralizing UX content

Challenge

Stemming from a history of acquisitions and shifting sub-brands, a large enterprise wound up with several writing guides. Authored by different teams across the company, folks created standards that prioritized the goals and constraints of their own business segments.

Without broader governance or collaboration between products, it led to conflicting terminology and inconsistent content patterns that users had to navigate.

It became difficult to understand when guidelines were driven by data or research, and when decisons were more subjective.

How I helped

On a team whose mission was to help unify core user journeys across 2 very different Product platforms, I helped create a space for collaboration and ultimately drove the creation of a company-wide UX content style guide.

Facilitating a content community of practice, writers and strategists came together from areas like Product, Brand, Legal, Product Marketing, and Creative to offer feedback, share perspectives, and build empathy for the work that others were doing.

Through these partnerships, I facilitated and maintained a centralized enterprise writing guide. Rooted in usability and accessibility, it established foundational principles, styles, and component guidance for the org.

designers, writers, engineers, product managers,
get more visibility on the types of problems that others were using content to solve.

idea of the types of problems that other writers in the org were solving,

and conventions varied teams within different guides were each authored and maintained by different teams and segments.

Without governance, content patterns became inconsistent and less driven by data and research.